1.0 link 55761 <![CDATA[Don't "Play" the Consumer Market: Invest In It]]> http://www.huffingtonpost.com/andrea-learned/dont-play-the-consumer-ma_b_55761.html If a marketing strategy does not deliver an immediate and successful result in this overly-Blackberried world, it can be such a buzzkill. Where could you possibly have gone wrong? It all sounded so hip and PR-worthy in conception!

What if old-fashioned, slow-moving, long-term investment in consumers really is the key? Can marketers, in the consumer packaged goods realm and beyond, take that retro step?

The newly released IRI "Long-term Drivers Consortium Study" shows that perhaps they should. According to Sunil Garga,...

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