I know the following will be counter-intuitive for marketers, but bear with me. Have you ever considered paying for ad space but then leaving it blank, with a simple one-liner message: "This blank space in your day brought to you by Super Savvy Brand?" Scary, I know.
My personal interest in such a "campaign" reaches boiling point whenever I am hunting down a simple, quiet space to read in an airport. No go. Cable news blares from every nook and cranny.
So,...
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