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	<title><![CDATA[Obama on YouTube: How the Web Was Won]]></title>
	<url>http://www.huffingtonpost.com/andrew-cherwenka/obama-on-youtube-how-the-_b_88432.html</url>
	<abstract><![CDATA[<p>In the three weeks since the <a href="http://www.youtube.com/watch?v=2fZHou18Cdk">Obama "Yes We Can" music video</a> was posted, 11 million people have seen it. Or maybe a few thousand hard-core supporters watched it non-stop since then, on continuous loop, 5000 times each. Either way, 11 million views represents one insanely successful viral marketing video.</p>

<p>Digging further into the Obama PR machine we see this isn't the first runaway hit helping his campaign. Obama's supporters and campaign organizers have led a brilliant Web 2.0 strategy...</p>]]></abstract>
	<taxonomy><![CDATA[Media]]></taxonomy>
	<date_published>2008-03-28T02:48:00-04:00</date_published>
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