You're going to humiliate yourself and your company. You're going to get in legal trouble. And it just doesn't work.

On The Media's Bob Garfield and I talked this morning about the most important issue in the world of blogging: ethics. Specifically, we talked about what happens when marketers pay for placement in blogs.

Here's what you need to know:

1. Advertising is OK. Most media are supported by ads, and it's ok to have...