In what is being billed as the first-of-its-kind collaboration via the Internet, a group of marketers two weeks ago published The Age of Conversation, a book that offers advice on ways businesses can engage consumers through conversation -- in short: "shaddup already... and listen more."
The 103 authors are marketing types and bloggers (including me), each of whom contributed a 400-word essay. Hailing from 24 states and 10 nations, the contributors were brought together (virtually) by Drew McLellan,...
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