In time for this month's release of the new Harry Potter movie (today) and book (another 10 days), Jelly Belly recently launched its new sausage and pickle flavors in the Bertie Bott's Every Flavor Beans line. Meanwhile, last week, Apu Nahasapeemapetilon's Kwik-E-Mart came to life in 12 locations in North America to promote the July 27 release of The Simpson's Movie.
Both of these, of course, are fictional things brought into the real world. Marketers call the concept "reverse product...
]]>