Of all the contributions to society that advertising can claim -- and for many people, it's not a long list -- one that's generally ignored is its contribution to tolerance and understanding. I don't mean ads like "It's a Small World After All" and "I'd Like to Buy the World a Coke." I mean appeals that go beyond the safety of feel-good lyrics to raise an eyebrow and stir a thought.
The classic example is Bill Bernbach's 1960 campaign for...
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