Most people -- including most salespeople -- have an inherent distrust of being sold. And the more purpose driven our work is, the more we tend to wish we could just avoid all that "sales and marketing stuff." For example, most non-profits see fundraising as a necessary evil, and most service professionals wish their clients would "just show up."
Not because sales is inherently bad. But because they've been trained that selling means taking.
This isn't irrational. It's the natural result of...
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