As the 2008 Olympics in Beijing grow closer, global protests continue to swell. Decrying China's policies on Darfur and Tibet, as well as its notorious oppression of human rights, activists worldwide are keeping up the pressure on the Games' sponsors, most recently holding rallies outside of the corporate headquarters for Coca-Cola, Swatch, Volkswagen and General Electric.

But one New York activist reminds us that, when it comes to forcing the hand of governments and comglomerates,...