1.0 link 92590 http://www.huffingtonpost.com/dan-ariely/the-fallacy-of-supply-and_b_92590.html Consider this: if I asked you for the last two digits of your social security number (mine are 79), then asked you whether you would pay this number in dollars (for me this would be $79) for a particular bottle of Cotes du Rhone 1998, would the mere suggestion of that number influence how much you would be willing to spend on wine? Sounds preposterous, doesn't it? Well, wait until you see what happened to a group of MBA students...

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