When the Natural Resources Defense Council (NRDC) needs to generate attention for environmental issues - ranging from bees to global warming - one of the people they turn to is Apollo Gonzales, the Netroots campaign manager. While he still believes traditional media (newspaper and television) is "king" in spreading information, in an interview for the Huffington Post, he shed some light into the NRDC's social media strategy.
Eric Kuhn: First, what are some of the biggest issues that the...
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