This is in response to Jeff Chester's comment to my previous post - where he says it is "inappropriate" for me to be involved because of my connections with the marketing world. (I'm also linked nformally to TRUSTe and to the EFF, for what it's worth.)

First, Jeff, thanks for taking the trouble to write. Here's an open-letter response:

Jeff Chester is free to - and does - disagree, but I think it makes total sense to...