"That is not a stay-the-course policy," Tony Snow, the White House press secretary, declared on Monday.

The first rule of using negatives is that negating a frame activates the frame. If you tell someone not to think of an elephant, he'll think of an elephant. When Richard Nixon said, "I am not a crook" during Watergate, the nation thought of him as a crook.

"Listen, we've never been stay the course, George," President Bush told George...