First, there was Carrotmob. This spring, in a not very publicized move, San Franciscan Brent Schulkin (after incubating the idea for some time) went to 22 food & liquor stores in his neighborhood, trying to see which ones would agree to make energy efficiency improvements if he could bring in a lot of customers at an agreed-upon time.
After a bit of bidding up, Schulkin got K&D Market to pledge to put 22% of profits toward greening. Through...
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