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	<title><![CDATA[Brand Extension -- What Wall Street Borrowed From Madison Avenue]]></title>
	<url>http://www.huffingtonpost.com/harry-shearer/brand-extension--what-wal_b_183354.html</url>
	<abstract><![CDATA[<p>Reading the history of Joe Cassano's stewardship of AIG Financial Products, one thing -- aside from the <a href="http://tpmmuckraker.talkingpointsmemo.com/2009/03/joe_cassano_in_his_own_words.php">frequent lying about the lack of risk</a> in the bets AIGFP was laying on -- stands out: The entire unit's strategy rested on one principle -- leveraging the AAA rating of the original AIG insurance business. </p>

<p>Of course, leveraging was threaded through the AIGFP business model, but without that gold-plated credit rating for the parent company, none of the rest of the...</p>]]></abstract>
	<taxonomy><![CDATA[Business]]></taxonomy>
	<date_published>2009-04-06T13:18:00-04:00</date_published>
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