NBC is trying, I'll give them that much. They've covering 2,200 hours of Olympic events live online (albeit not the stuff you want to watch). They're also covering 3,600 hours of Olympic events on TV (albeit mostly taped). In other words, they're producing more Olympics coverage than has ever been produced before. But they're still producing it for themselves and their legacy TV business, not you.
How would NBC cover the Olympics if they put you first and didn't have a...
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