We think it is. We have enough scientific evidence now to tell us that we can train ourselves to crave, to build tolerance and to experience withdrawal when we ingest a lot of refined sugar. These are the hallmarks of addiction. Craving, tolerance and withdrawal.
Dr. Serge Ahmed, of Bordeaux, France, has been working with rats and giving them the choice between cocaine and sugar. Guess what wins, time and again? That's right, sugar. The sweet taste of sugar is...
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