Marketers, agencies and media companies are struggling to come to grips with the economic downturn, but the economy is camouflaging their most compelling and challenging long-term reality. The fundamental 200-year history of marketing is being overhauled. The basics of the business -- the underlying principles that are the foundation the advertising business—are being deconstructed. Completely new operational models are rising up and will define the business for the next 200-years.
ESTABLISHED PRINCIPLES
1. Generate Awareness
2. Create Interest
3. Establish Message Retention
4. Convince and...
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