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	<title><![CDATA[Media's Advertising Addiction Leaves Billions on the Table]]></title>
	<url>http://www.huffingtonpost.com/jack-myers/medias-advertising-addict_b_142890.html</url>
	<abstract><![CDATA[<p>The equity value and potential revenues being left on the table by media companies is in the billions. It is long overdue for these companies to focus on how they can wean themselves off their addiction to advertising revenues and begin capturing the other 70% to 75% of corporate marketing budgets they rarely touch. Media companies need to convince investors they have the management team in place that can develop and implement a coherent and intelligent vision for the future...</p>]]></abstract>
	<taxonomy><![CDATA[Business]]></taxonomy>
	<date_published>2008-12-12T05:12:00-05:00</date_published>
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