1.0 link 130125 http://www.huffingtonpost.com/jack-myers/network-tv-20082009-upfro_b_130125.html As the advertising economy softens heads into the holiday season, and as 2009 forecasts look increasingly bleak, the broadcast and cable networks are looking smart for having sold a higher percentage of their inventory for the 2008/2009 Upfront season. The five broadcast networks sold an estimated four to six percent more commercial inventory in this year's Upfront. Primetime costs-per-thousand increased an average 7.5% to 8.0% over 2007/2008 Upfront CPMs. Three network evening news CPMs increased an average 6.5% and late...

]]> 2008-10-30T05:12:00-04:00