Over the next couple of months, TV network programmers and promotion executives will don their Don Quixote costumes and flail at windmills in the hope and belief Americans will embrace more than a handful of new and returning series. And in a recessionary economy, advertisers' questions will become even louder as they wonder if the medium's traditional role as the centerpiece of marketing strategies can continue to be justified.
While overall TV viewing is up, commercial viewing is declining precipitously...
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