<![CDATA[Verklin Shares Canoe Ventures' Objectives, Business Models and Challenges]]>

1.0 link 142570 <![CDATA[Verklin Shares Canoe Ventures' Objectives, Business Models and Challenges]]> http://www.huffingtonpost.com/jack-myers/verklin-shares-canoe-vent_b_142570.html Canoe Ventures, the joint initiative of six major cable system operators, is focused on three primary objectives, advises CEO David Verklin.

1. Allow advertisers to interact directly with television consumers.

2. Generate incremental revenue streams for programming networks by enabling new forms of inventory, such as polling/voting and "requests for information."

3. Turn set-top box data into currencies for advanced TV applications.

In a wide ranging exclusive interview with Jack Myers Media Business Report, Verklin outlined his vision for the future of...

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