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	<title><![CDATA[Nonprofit Marketing: Harder (and More Important) Than Corporate Marketing]]></title>
	<url>http://www.huffingtonpost.com/jake-brewer/nonprofit-marketing-harde_b_55985.html</url>
	<abstract><![CDATA[<p>Gillette spent one billion dollars on marketing for the launch of the Gillette Mach 3 razor system in 1998. </p>

<p>Brown, black, or pasty white, men's faces are told by social dynamics that they should be shaved on a regular basis - so as big a budget as that is, one billion dollars spent on a potential market of a couple billion repeatedly shaving, contorting grills makes some sense. And, admittedly, those billion dollars are probably a big reason that I,...</p>]]></abstract>
	<taxonomy><![CDATA[Business]]></taxonomy>
	<date_published>2008-03-28T02:47:00-04:00</date_published>
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