It's mid-year ad forecasting season. ZenithOptimedia and PricewaterhouseCoopers have both issued outlooks that could be described as cautiously optimistic. Once more, online is expected to float slightly higher in the water than traditional media. Again, however, online is a mixed bag. Paid search will grow the fastest. Social networking will also grow. Video is reportedly still just around the corner according to analysts. But display advertising will shrink -- at least according to PricewaterhouseCoopers.
It is a wonder anyone can arrive...
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