From the moment Wal-Mart saw the trailer they went into full attack mode complete with a war room, political operatives and spin doctors. They may have an unlimited bank account (well, actually they OWN the bank), but this film will not be swift-boated.
The Wal-Mart war room is run by Edelman PR, the famed DC PR firm known for its 50-year defense of the tobacco industry, and is staffed with people adept at feeding this echo...
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