1.0 link 132120 <![CDATA[Brand Expert Scores Obama v. McCain 7 Ways]]> http://www.huffingtonpost.com/john-tepper-marlin/brand-expert-scores-obama_b_132120.html The Obama and McCain brands have been rated by branding-strategy expert Patt Cottingham of Genuine Imprints, Ltd . Her paper "Brand Obama or Brand McCain?" is featured this week on brandchannel. It's astute. Here's a summary she wrote for me:

On November 4 the American people will buy the Obama or McCain brand. I think the Obama brand is winning on seven criteria:

2008-10-06-McCainlogos.jpg

1. Logos. The Obama Campaign chose an...

]]> 2008-11-05T05:12:00-05:00