Whenever new legislation in Washington threatens the bottom lines of Fortune 500 companies, they unleash a full-scale war for the hearts and minds of decision makers and the public. Half of the battle is winning the ear of elites. The other half is fought in the field of public opinion: mass-emails, paid advertisements, blogs, op-eds, and coalitions.
Corporate-driven campaigns engage an established set of high-priced lobby shops, PR firms, rolodex-for-hire firms, and pollsters. "Astroturf" campaigns are launched to create the...
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