Happy Cyber Monday -- that's right, the newly-minted term for the big post-Thanksgiving day of online holiday purchases. While we often dedicate our column to cool organizations -- from Trick-or-Vote to CREDO -- that build social networks through activity...we thought if ever there would be a day to talk about building social community through consumerism, it would be today.

So if you're mind is still wandering from your long weekend off,...