1.0 link 222026 <![CDATA[Branding 101]]> http://www.huffingtonpost.com/karen-robinovitz/branding-101_b_222026.html Purple Lab needed an image - logo, design, a vibe that would convey a message at every touch point. Think of branding like boxes of cereal - you know what you're getting with each delicious bite. I am a branding snob and completely driven by aesthetics - for me, it's key to have a look and feel that says something fun, sexy, glamorous, chic, which is what the brand is about. Image, image, image. It's everything.

My friend JD owns...

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