Eco-entrepreneurs would have us believe we can buy our way out of this crisis we've caused with our excess consumption. My friend Tom calls it the "My third car is a Prius" phenomenon. Manufacturers of every conceivable consumer good have given their products a green patina to appeal to that affluent sub-species known by the advertising acronym LOHAS, as in Lifestyles of Health and Sustainability.
Your typical LOHAS is well-educated and well-heeled, and would be manna to Madison Avenue, if...
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