In the branding biz, there is no greater measure of success than when your name or tag line becomes part of the cultural lexicon: We FedEx a package, even if it's sent UPS. We Twitter, even if using another micro-blog service. To this end, Nancy Reagan must be so proud (or mortified) that her famous "Just Say No" campaign has become the core conservative message strategy.
Since the day our President was sworn into office six months ago, the "Just Say...
]]>