As the author of Obsessive Branding Disorder, a new book about the excesses of marketing, one of the most common questions I get from the media goes a little like this: "Aren't today's marketers just doing the same stuff they've been doing since the 1950s?"
It's a silly question for a number of reasons. In light of how much I hear it, I'm going to explore a few of the answers over my next few posts. Today, Reason #1: Volume...
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