Since 1960, when Richard Nixon was declared the winner of a presidential debate by those who only heard the exchange on radio and didn't see his 5 o'clock shadow and scowling face on TV, superficial characteristics have dominated presidential politics.
After that, grown men running for office in the U.S. have hired consultants to teach them to be all warm and fuzzy, and slathered on makeup like drag queens in a Mardi Gras parade.
It's all part of the "likeability" factor, which...
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