When you own a small business, maybe even it's just you solo, then you don't have a whole marketing department to chase down new leads. You really depend on the good word of your clients, and the referrals they are willing to send you.
This is even more true in a down economy when people are more cautious than ordinary. You know that the trust that comes from a solid referral can mean more than any other type of marketing.
Years ago...
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