The major media plays a much bigger role in the formation of our national politics than most people realize. The media helps define and choose the issues, and acts as gatekeeper in setting the limits for political discussion and sometimes even candidacies for public office.
The most media-savvy candidates know how to play within the media's rules, and use them to their advantage. Barack Obama is a good example of such a candidate - more on that later.
The media can...
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