"Thank you," I said - or almost said, before he perfected an asshole move of his own. He cut me off.

"Who needs this book?" he ranted. "I totally disagree with the premise -"

"It's ironic."

The silence was epic. "What's that mean?"

And he wasn't alone. Having spent the past couple of months promoting a memoir I wrote called A$$hole: How I Got Rich & Happy By Not Giving a Damn About Anyone...