1.0 link 45539 http://www.huffingtonpost.com/marty-kaplan/either-imus-goes-or-gonza_b_45539.html The most important thing to know about Don Imus is that he's a cash cow for Viacom and General Electric. Or was, until his advertisers began peeling away. The only reason that shock jocks are on the air in the first place is that people pay attention to them. They - we - lend our ears and eyeballs to Imus and his ilk because their outrageousness amuses us. A merely curmudgeonly cowboy would not pull big numbers, and neither the...

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