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	<title><![CDATA[A Tale of Two Direct Mail Campaigns: Dodd's Low-Dollar Outreach Vs. Romney's Search For High Rollers]]></title>
	<url>http://www.huffingtonpost.com/michael-whitney/a-tale-of-two-direct-mail_b_75537.html</url>
	<abstract><![CDATA[<p><strong>The following piece was produced by HuffPost's <a href="http://www.huffingtonpost.com/off-the-bus/">OffTheBus</a>.</strong></p>

<p>Fundraising emails Chris Dodd and Mitt Romney's campaigns sent this week, similar in that they highlighted donors' communiques to the respective campaigns, differed greatly in their core audiences and the dollar amount of the ask. Dodd's campaign highlighted donors who'd given less than $100 and suggested a $25 contribution. Romney, on the other hand, encouraged recipients to forward the email to their "entire rolodex" and offered a list of ad spot 'sponsorships',...</p>]]></abstract>
	<taxonomy><![CDATA[Off The Bus]]></taxonomy>
	<date_published>2008-03-28T02:47:00-04:00</date_published>
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