Steve Jobs returned from exile on September 16, 1997. Since then, Apple Inc.'s stock price has risen nearly 2,500 percent. Revenues have jumped from $7.1 billion to $32.5 billion. In 1997, Apple lost $1 billion. In 2008, the company netted profits of nearly $5 billion. Today, Apple is the most renowned consumer products company in the world. Steve Jobs is widely viewed as the most brilliant and visionary businessman of his generation.
What secret to this applesauce?
Not any single product or...
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