It may have been the most important product placement in history, surpassing the American colonists' dumping of crates of East India tea into Boston Harbor 235 years ago. When journalist Muntadar al-Zaidi crystallized world opinion by hurling his shoes at American President George Bush during a news conference in Baghdad in December, sales exploded at the Istanbul shoe company that identified the projectiles as its "model 271."
Other shoe companies have also claimed paternity, but the only known evidence --...
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