During the first decade of her megastarhood, Madonna perfected not only the arts of pop music, bothering feminists, arousing boys (and girls), and wearing her underwear on the outside, but -- maybe uniquely -- the ability to use feminism to generate controversy and promote herself commercially. On the occasion of her 50th birthday this August 16, this stands as one of her signature achievements.
In 1989 she was paid $5 million by Pepsi for a commercial using her video...
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