On a mildly warm, overcast pre-autumn Saturday, roughly 75,000 people sat in the sand and stared at a Jumbotron on North Avenue Beach to watch average Joes glide off of a 30-foot high pier and plunge into Lake Michigan like sacrificial lambs appeasing the Third Coast Gods.
I could not help but be drawn to the Red Bull Flugtag USA competition this past weekend. Like all things Red Bull, the marketing campaign was swift and unavoidable. Whether I was buying...
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