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	<title><![CDATA[Sports Sponsorship: When is it Too Much?]]></title>
	<url>http://www.huffingtonpost.com/sarah-schorno/sports-sponsorship-when-i_b_67608.html</url>
	<abstract><![CDATA[<p>Recently the New York Yankees paid tribute to the late baseball great Phil Rizzuto in a touching ceremony before a home game. There were words of remembrance in front of tens of thousands of fans and the playing of Taps to honor the passing of Rizzuto. There was also a large MasterCard logo on the ceremonial podium. As corporate sponsorship becomes a larger part of major league sports, it raises the question of what can't be bought. Or better yet,...</p>]]></abstract>
	<taxonomy><![CDATA[Entertainment]]></taxonomy>
	<date_published>2008-03-28T02:47:00-04:00</date_published>
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