<![CDATA[Obamamercial - Barack Goes Old School and Crosses the Socio-Techno Divide]]>

1.0 link 139688 <![CDATA[Obamamercial - Barack Goes Old School and Crosses the Socio-Techno Divide]]> http://www.huffingtonpost.com/shelly-palmer/obamamercial---barack-goe_b_139688.html "Television is no gimmick, and nobody will ever be elected to major office again without presenting themselves well on it."
-Television producer and Nixon campaign consultant, Roger Ailes, 1968

When Barack Obama purchased nearly $4 million dollars worth of Primetime to convey a 30-minute message, what was he trying to accomplish? He admitted it was an infomercial, but it certainly wasn't an infomercial in the traditional sense.

Contemporary Long-Form Direct Response Television Shows (Infomercials) have only one job: convert viewers to buyers...

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