We've got some very serious tricksters here. Hang on to your hair. We're about to get granular -- in a very, very good way.

JS works for a major health-care provider, which I find evocative. He has invented a word I admire: Presenteeism, which I take to evoke the opposite of absenteeism, i.e., the art of being there and not there at the same time. I like it. He also develops...