I've found it in lots of mainstream mags like Lucky, Marie Claire, etc. and it's total B.S. It's basically asserting that because it's a 'natural' fiber (ie. it grows from the ground), cotton is green, or environmentally friendly. Nothing could be further from the truth! Cotton uses INSANE amounts of pesticides and herbicides per pound of fabric. And those pesticides are BADDIES:

-The EPA classifies eight of the pesticides used in...