Last Saturday night, an innovative new green iPhone application launched at an event in Hollywood entitled "The Evolution of Green: From Hype to Habit." The 3rdWhale iPhone app is a product of a partnership between two green Internet companies - 3rdWhale (which builds green apps) and Creative Citizen (which offers a solutions engine). The partners built the application on a fully open architecture that invites radical collaboration with other groups.
The deeper question the event posed about the "evolution...
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