Did you ever wonder how the pundits of talk radio got so smart? Stop wondering. They aren't.
Dictionary.com defines a pundit as "a learned person, expert, or authority." No where does it say they must be "honest." The level of factual content fights a never ending battle with the level of integrity for the bottom rung in the import of punditry
The top of the chart is always certainty. Sounding like you know what you're talking about...
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