This week, FIJI Water announced a major sustainability initiative that we're calling "FIJI Green," which was highlighted in the New York Times. FIJI Green is all about our path to sustainability and it's a comprehensive approach -- cradle-to-cradle -- to lessen our environmental impact and actually reduce the amount of carbon in the atmosphere.
Bottled water has taken hits from the media and environmental groups of late, and many may think we have launched this initiative solely in response to...
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