1.0 link 189970 <![CDATA[Branding as Soul, Karma, and a New World]]> http://www.huffingtonpost.com/tim-berry/branding-as-soul-karma-an_b_189970.html The boom in social media, my happy association with some very smart Generation Y people, and a good book or two (Me 2.0, among them, and Dirty Little Secrets of Buzz) have me very intrigued with a broader application of branding.

I was taught to think of branding as a collection of visuals that should work together: logo, letterhead, signage, packaging, business cards, newsletters, websites.

More recently I've started to see it as something much deeper than look and feel; something...

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